In the last few weeks, the PowerPoint Queen has received many contacts from some interesting marketing characters (yes, it takes lots of wonderful charm and character to be in marketing!) Many of them are asked to spiffy up their client’s PowerPoints. And many of them can do just that, but also have come to the conclusion that hiring that added level of professional help is a wise investment. After all, if you exceed your client’s expectations on a “simple” PowerPoint, image what you can do on that next “_______” (trade show, ad campaign, you-get-the-picture).
Marketing is in my background and I get it and see it’s opportunity. But some marketeers forget to focus on what they do best and move into the designer-phase alone. Smart ones hire the right professionals to get the job done. And it doesn’t have to break the bank or go over budget. Believe me, I’ve seen it before – tempt a client with a fabulous comp and educate them on just WHAT PowerPoint can accomplish and the right budget is agreed upon by all involved and no one feels shorted AND it leads to happy clients. Happy Clients = More Work. More Work = More Paychecks. More Paychecks = Confidence and More Clients.
