Katie Kelley Networks uses the Queen

Katie Kelly is a local celeb, who does executive coaching, networking events and speaking engagements throughout the United States. Her clients are impressive and have included Google, Time Inc., Novartis , etc. Katie was the on-air business contributor on ABC’s “AM Northwest” for awhile as well. Now, as the current Director of People Development for Fuerst Group (KEEN Footwear, Chrome Industries and more), she has also been promoting her first book, Career Courage, and asked the PowerPoint Queen to design a presentation that Katie could take around the country. One main location she presented was at the CNN corporate office.

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Two concepts were presented to her:

Concept 1

Concept 2

Ultimately, Kelly chose concept 2, to showcase her successful book, Career Courage, which, according to her blog, includes “inspiring stories of people who hit critical junctures and broke through fears and limitations to make a change, Career Courage offers guideposts for finding your true calling and improving your ability to take risks, build alliances, project confidence, and create trust and goodwill in your life and work. It offers strategies and insights from a seasoned career coach who serves as a personal guide through the questioning and development process ahead.”

Check out her book and if you’d like to see the full deck, please contact the PowerPoint Queen!

Want to see more design samples?

Just to help you find what you need quickly, here is a link to some PDFs and other links of work that the PowerPoint Queen has accomplished. The GREAT news is that a new web site in is the works – stay tuned. Hopefully the next time you stop by here, it’ll look completely re-tooled. And more like the 2010’s. ;)

PowerPoint and Healthcare Infographics

Heath company infographics:

Anthem, a national health insurance company, needed to describe the new Exchange updates to our overall governmental healthcare system. It is a complex process and but the information needed to be easy to swallow. Here are some of what the Queen and her minions came up with:

anthem-exchanges-infographic anthem-indivmandate-infographic anthem-preventivecare-infographic anthem-donuthole-infographic

Revisit PPT Animation-Friend or Foe?

What do you get when you ask a Marketeer to create a PowerPoint? Granted there are some that are very handy and can get through a presentation well enough to get their point across and keep their job. However, another 80% of them try to throw every trick in the book at the presentation to make it “pop” but the result can look amateurish and not very professional.

Adding animation to a PowerPoint presentation can boost it’s energy level and make the viewer excited to view the content and — gasp! — even study the charts! (Seriously? Is that possible without incentives of coffee or snacks?).

Below are a few recent examples of PowerPoints that were smacked around with some fabulous animation. Now actually making the animation in PowerPoint can be frustrating. The layers, the arrows in the Custom Animation menu can make you want to throw something at your computer screen. Maybe one day (one day!) the Gods of PowerPoint will make it easier to use (please, please!!). Maybe we should consider a sacrifice to satisfy their needs for this change…. Hmmm…

Ehem, but I digress… friend or foe? My opinion is friend. But if you have more than 2 items animating per page (and it is not a sequence of chart elements in the works) than it could be bad news. Reel it in.

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MOTOROLA — This presentation, worked on in conjunction with the Design Ranch, a fellow PowerPoint design studio in Portland, Oregon, uses subtle mood changes with transparencies, speed of color shifts, and elements coming on and off the screen in surprising manners. If you didn’t know any better, you would think this was created in Flash! Simple animation styles, such as wipes, can enhance any presentation simply. Using no more than 2 main animations, with possible one POP animation, can do wonders for any presentation.

Motorola PPT created with Design Ranch in Portland, OR.

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LED LENSER — Probably one of the most fun projects I ever worked on. No, really. I am being sincere. I had to mimic a Flash piece in this PPT for the flashlight company. How much fun! The timing had to be just right — it had to run automatically and was timed per page  and the elements had to flow and show each step of how the flashlights worked, including what makes their bulbs so much brighter. The dudes over at Labworks Design enjoyed hooking me up with this gig and I would do more of this type of work in a heartbeat!

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LOCAL CLINIC — While working with SpotColor Studio in Lake Oswego, Oregon, this example shows one section of a chart explaining the check-in process and experience that a patient would have at this clinic. This animated by having each piece of the piece “pop” out to the side, offering more detail and explanation per piece. The graphic was created in Illustrator and brought into PowerPoint as artwork and using simple animation styles.

Patient and Physician Chart example

Revisiting Charts and Graphs

PowerPoint has one main function: to tell the viewer a story. There is a message that needs to be conveyed. And most times, it is a complicated concept that needs images, graphs, charts and lots of verbiage to get the point across.

I know of some other PowerPoint designers that prefer to use mostly images, less text. I am not sure who their clients are, but let me tell you, most of Corporate America and the Marketeers I work with have a ton of content they are trying to cram into 20 slides. And under 45 minutes. And it is doable. Believe me. I create them all the time. You just have to be creative!

Here are a few samples of flow charts, graphs and illustrations that assist in conveying concepts that enhance the presentation.

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INTEL — Intel, in Portland, Oregon, has many corporate templates that they use. They have branding style guidelines that need to be followed. Color palettes that are set. Fonts that are predetermined. However, there are ways to stretch the material, make it more interesting and provide it some added highlights.

Working with the Portland offices of Opus Creative, I tackled a short, but poignant PPT. This first slide shows a typical bar chart, but by overlaying it on an image, it is more interesting and has more depth than simply placing it upon a white background. There are tricks the Intel PPTs use, as part of their guidelines, such as the text being highlighted in a clear and concise way knocked out within a blue bar. They prefer clean, less cluttered pages.

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On another Intel project that I worked on with Waymon, who is from the Creative Resource Network (a fabulous group of creatives that are part of my design team in the Portland, Oregon area). Here, we are showing off the specs between a first and second generation product and another product. Simple shading, a choice of just a couple of colors, arrows to draw the eye to read the information as desired and the product images help convey the information in a clean, professional manner. Intel PPTs include resting space, or white space, all the while cramming the info within.

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GoGoGREENER — For a California start-up company, pitching the use of a card for customers to use that tracks their purchases, donating amounts to green-lifestyle industries, it was important for the steps to be clean, clear and friendly. And, well…. green. By using numbers and generic, simple graphics, their message was easy to read and understand.

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MVTS TECHNOLOGIES — Showing the way their business model runs and how they function, where they are located and what they bring to the table was their latest PPT message. Using an interactive dot-style map, working with Hinge Design in Carlsbad, California, we placed the elements on map, had them animate when clicked, and each area had a specific description about the process that takes place in that area of the world.

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This graph below, describing the Equipment Lifecycle, maintains the look and feel of the rest of the PPT, using soft edges and colors, arrow movement and careful composition in order to clarify the description.

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Infographic Designs

Infographics are the new term, but they have existed within PowerPoints for years and years. Taking complex information and simplifying them into pictorial graphic representation with supporting text. The BEST way to provide PowerPoint information in The Queen’s opinion. Here are some of the samples we have provided for our clients over the years.

Which one is your favorite?

Complex scientific information:

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Medical client explaining insurance changes:

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Anthem Cost of Care Infographic v3a


Some more Before and After samples

To keep in line with our last post, here are a few more samples of Before and After in PowerPoint:

BEFORE

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AFTER

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Before and Afters

Lately, I have been requested for a few Before and Afters, which is always good to see when it comes to PowerPoint graphics. “How would you make this better?”

Well, there is more to that. Any designer can make something look better. (Well, most). We do have the tricks to the trade. A bag-load of ideas and techniques that can make your graphics sing. But there are more steps involved. Sometimes, simple transformations are needed. Other times, a complete reinvention of what was originally provided is needed. Below, you will find the first – simple transformation, with a bit more enhancement and detail to relay the information in a cleaner sense. Over the next few weeks, the Queen will provide some samples of the two types. Before and Afters for a little while, so we can see what the Queen has been up to …

Rhea Bishop 1_Before and After

Rhea Bishop 2_Before and After

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Here is an oldie, but goodie. If you look into the Queen’s past blog posts, you will find a fuller story on this client’s template design update. Content, copy and graphics including a new way to present the materials helped this Before and After example. This is an example of a template change that could be categorized as a complete reinvention of the old template.

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Infographics, Oh My!

Does it seem like infographics are just everywhere theses days? Let’s think about this for a moment. Why do you think that is? Possibly just a trend? Maybe. But they have been around for many years and have advanced from only seeing long scrolling page versions, to intricate designs within a paragraph of a newspaper article.

The reason for infographics is easy: We all have waaaaay too much information in a day to take into our (relatively) small brains and to make it easier for us to actually understand anything, breaking the details out into smaller, bite-size, digestible statements just is more pleasing to the eye and to help retain those facts, numbers, cycles, interactions, what-have-you.

During my reign as Queen, I have come across a few good examples and creating many with my team as well. PowerPoint is the perfect place for such a treatment. Who wants to read 10 bullets (or more!) of copy, when you can highlight the text with color, large fonts, exciting icons? Just makes for a happier brain. And after all, we do want o keep our brain happy, right?

Here are a few examples of some infographics that I have come across recently and found to be successful. What about you? Anything you like here? Anything you’ve seen that helped you get the “bigger picture” faster?

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Infographic 6

Infographic 2

Holiday season reflection

Amazing. Another year has blown by with very little sign from the PowerPoint Design Queen. There are a few reasons for that:

  • FaceBook posts have taken over somewhat
  • Most of the PowerPoint clients we have been working with have restricted content, making it more difficult to share
  • Not sure I can think of another excuse

Ahem. Back to my point. We are busy. I’m busy. You’re busy. But, you’d like to see what we do, enjoy some tips about PowerPoint and beyond? Please see past posts and enjoy.

In the meantime, between the Thanksgiving holiday – which focuses our attention on what we should be Thankful for – and the Christmas mayhem – which focuses our attention on what we do not have… what we are going to get… how much we spend… sorry, that’s not the right focus, is it?! – I wanted to sit back for a moment and say THANK YOU for all of the year’s worth of experiences and fun and look forward to more in 2015. Peace to you and yours.

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